Caravan Club Brand Identity 2024

About

This graphic design piece showcases a bold red textured background overlaid with large, prominent yellow typography spelling the word RIO. Fine horizontal white grid lines intersect the composition across the letters, incorporating small secondary text elements throughout the layout. The piece serves as part of the brand identity project for Caravan Club. The overall aesthetic is clean and graphic, utilizing stark color contrasts between the warm red background and the bright yellow letters.