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BrandCaravan Club
ProjectBrand Identity
Bold graphic design featuring large yellow typography spelling RIO against a textured red background with fine horizontal grid lines.

Caravan Club Brand Identity 2024

Associated creatives

U.I.WD.
U.I.WD.Graphic Design
Brand Brothers
Brand BrothersGraphic Design
PORTO ROCHA
PORTO ROCHAGraphic Design
Pentagram
PentagramGraphic Design
COLLINS
COLLINSGraphic Design
GYMNASIUM Studio
GYMNASIUM StudioGraphic Design

Tags

graphic design postergraphic designposteryellow typographytypographyred background

Description

This graphic design piece showcases a bold red textured background overlaid with large, prominent yellow typography spelling the word RIO. Fine horizontal white grid lines intersect the composition across the letters, incorporating small secondary text elements throughout the layout. The piece serves as part of the brand identity project for Caravan Club. The overall aesthetic is clean and graphic, utilizing stark color contrasts between the warm red background and the bright yellow letters.

Style

Artistic, Vertical, Graphic

Color

Golden Yellow (50%)
Burgundy (50%)

Background

Paper Texture

Context

Advertising Campaign