unknown Brand Identity 2020

Description

Two cream canvas tote bags are displayed against a solid black background, showcasing both sides of the merchandise created for the Canopy Growth brand identity project by Cossette. The front side features clean serif typography reading FLOWER FORWARD along with smaller descriptive text and Canopy Growth branding at the base. The reverse side displays large, minimalist outline graphics of nested triangles pointing right. The lighting is even and direct, highlighting the natural texture of the fabric and the crisp contrast of the dark print against the light material.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Luxury Fashion Houses

Color

Background

Black Seamless

Context

E-commerce / Product