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·Canela Fina Brand Identity Ink Fish Print

A piece of paper being lifted to reveal a black ink fish print on white paper next to a container of ink.

Brand Identity 2018

Associated creatives

Description

This image showcases a creative process shot for the Canela Fina brand identity project, designed by Pràctica. A heavy white sheet of paper is partially lifted, revealing a textured black ink impression of a fish left on the underlying sheet. A small jar of dark ink sits on the textured grey surface nearby. Natural light illuminates the tabletop setting, highlighting the tactile qualities of the paper and ink. The composition captures a hands-on, artistic approach to branding materials.

Style

Editorial, Horizontal, Clean

Techniques

Natural light, Screen print / silkscreen

Color

Jet Black (50%)

Pure White (50%)

Background

Concrete Texture

Context

Advertising Campaign