Canela Fina Brand Identity 2018

Description

This image showcases a creative process shot for the Canela Fina brand identity project, designed by Pràctica. A heavy white sheet of paper is partially lifted, revealing a textured black ink impression of a fish left on the underlying sheet. A small jar of dark ink sits on the textured grey surface nearby. Natural light illuminates the tabletop setting, highlighting the tactile qualities of the paper and ink. The composition captures a hands-on, artistic approach to branding materials.