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BrandCanada Goose
ProjectSpring 2024 Ad Campaign
Man with mustache wearing a white hoodie with text on the front against a seamless white background.

Canada Goose Spring 2024 Ad Campaign 2024

Associated creatives

Haider Ackermann
Haider AckermannCanada Goose Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Haider Ackermann and Jane Fonda
Haider Ackermann and Jane FondaModels
Stephen Galloway
Stephen GallowayMovement Director

Tags

man wearing white hoodieman in white hoodiewhite hoodiehoodieman with mustachemanmustache

Description

This portrait from the Canada Goose Spring 2024 ad campaign features a man with dark hair and a mustache wearing a white hooded sweatshirt. The hoodie has printed text across the chest and subtle branding graphics on the sleeve. Photographed against a clean white seamless background, the subject looks directly at the camera with a neutral expression. The lighting is bright and even, highlighting the clean textures of the cotton apparel. The image was captured by photographer Willy Vanderperre with creative direction by Haider Ackermann.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (90%)

Background

White Seamless

Context

Advertising Campaign