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ProjectSpring 2024 Ad Campaign
Jane Fonda wearing a white hoodie with graphic branding against a bright white seamless background

Spring 2024 Ad Campaign 2024

Associated creatives

Haider Ackermann
Haider AckermannCanada Goose Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Haider Ackermann and Jane Fonda
Haider Ackermann and Jane FondaModels
Stephen Galloway
Stephen GallowayMovement Director

Tags

jane fondajane fonda portraitwoman in white hoodiewhite hoodiehoodie

Description

Jane Fonda poses for the Canada Goose Spring 2024 ad campaign, photographed by Willy Vanderperre. She wears a white hooded sweatshirt featuring subtle metallic branding details on the chest and sleeve. The portrait is set against a clean, minimal white seamless backdrop with soft lighting emphasizing her expression. Styling and creative direction are led by Haider Ackermann, with movement direction by Stephen Galloway.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign