Calvin Klein Summer 2024 Ad Campaign 2024

Description

This portrait for Calvin Klein's Summer 2024 ad campaign features model Michael Ward reclining comfortably on a dark upholstered sofa. He wears a loose white shirt left unbuttoned to reveal his torso, paired with matching white trousers and a delicate silver chain necklace around his neck. His head rests on his right hand while he gazes directly towards the camera with a calm, relaxed expression. The soft, natural lighting enhances the warm skin tones and the crisp texture of the linen fabric. Photographed by Josh Olins, the composition captures an intimate and effortless mood typical of high-end fashion advertising.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign