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BrandCalvin Klein
ProjectSummer 2024 Ad Campaign
Four models lounging together on a bed in soft warm lighting for a Calvin Klein campaign

Calvin Klein Summer 2024 Ad Campaign 2024

Associated creatives

Josh Olins
Josh OlinsPhotographer & Director
Micheal Ward and Vittoria Ceretti
Micheal Ward and Vittoria CerettiModels

Tags

four models lounging on bedfour modelsmodels lounging on bedwhite underwearsummer ad campaign

Description

This image from the Calvin Klein Summer 2024 ad campaign features four models relaxing together on a bed under warm, directional sunlight. Photographed by Josh Olins, the scene highlights models Micheal Ward and Vittoria Ceretti in casual white underwear and swimwear essentials. The composition captures a relaxed, intimate mood with soft shadows stretching across white linens and a textured warm blanket. The golden lighting and natural poses create a sun-kissed aesthetic suited for high-end fashion advertising.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Pure White (50%)
Camel (50%)

Background

Bedroom

Context

Advertising Campaign