BrandCalvin Klein
Project"CK One Essence" Ad Campaign

Calvin Klein "CK One Essence" Ad Campaign 2024
Associated creatives
Tags
Description
Black and white multi-panel portrait campaign imagery for the Calvin Klein CK One Essence project, photographed by Alasdair McLellan with creative direction by Ben Keren and styling by Camilla Nickerson. The composition features high-contrast close-ups and three-quarter shots highlighting minimalist studio lighting against a clean backdrop. Models display natural expressions with dynamic hair movement, wearing simple undergarments. The aesthetic is clean, polished, and intimate, characteristic of contemporary fragrance advertising.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
Fragrance
Color
Jet Black (30%)
Background
White Seamless
Context
Advertising Campaign



