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BrandCalvin Klein
Project"CK One Essence" Ad Campaign
Black and white portrait of a diverse group of models posing for Calvin Klein shot by Alasdair McLellan.

Calvin Klein "CK One Essence" Ad Campaign 2024

Associated creatives

Ben Keren
Ben KerenCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
Abby Champion
Abby ChampionModels
Blesnya Minher
Blesnya MinherModels
Cheikh Dia
Cheikh DiaModels
Finley Prentice
Finley PrenticeModels
Kit Butler
Kit ButlerModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Noor Mutsaers
Noor MutsaersModels
Troy Untalan
Troy UntalanModels
and Yenni Schwan
and Yenni SchwanModels
Camilla Nickerson
Camilla NickersonStylist
Mark Foltz
Mark FoltzCasting Director

Tags

group of modelsgroup of models posingmodels posinggroup portraitblack and white portrait

Description

This black and white commercial portrait for the Calvin Klein CK One Essence ad campaign was photographed by Alasdair McLellan with creative direction by Ben Keren and styling by Camilla Nickerson. A diverse group of models is captured against a seamless white background in a studio setting. The composition features subjects posing closely together, wearing minimal undergarments, casual t-shirts, and a leather jacket, showcasing branded waistbands. The lighting is bright and even, highlighting the textures of skin, hair, and apparel with high contrast. Casting was directed by Mark Foltz, bringing together multiple models including Abby Champion, Blesnya Minher, and Kit Butler.

Style

Editorial, Horizontal, Commercial, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Fragrance

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign