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Cadence brand posters featuring the words Water and Salt pasted across a weathered outdoor wall surface

Cadence Brand Identity 2024

Associated creatives

Tags

Description

This graphic design project by Address Arts showcases brand identity collateral for Cadence, featuring repeated outdoor posters pasted against a weathered urban wall. The wide horizontal composition displays crisp white wheatpaste posters featuring bold black typography reading WATER + SALT alongside cylindrical beverage cans bearing the Cadence logo. The clean minimalist design contrasts with the textured, aged background of brickwork and painted metal panels. The presentation captures a real-world out-of-home advertising execution with sharp focus and authentic urban context.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Beverages

Color

Pure White (70%)
Jet Black (30%)

Background

Street

Context

Out of Home (OOH)