Cadence Brand Identity 2024

About

This graphic design project by Address Arts showcases brand identity collateral for Cadence, featuring repeated outdoor posters pasted against a weathered urban wall. The wide horizontal composition displays crisp white wheatpaste posters featuring bold black typography reading WATER + SALT alongside cylindrical beverage cans bearing the Cadence logo. The clean minimalist design contrasts with the textured, aged background of brickwork and painted metal panels. The presentation captures a real-world out-of-home advertising execution with sharp focus and authentic urban context.