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BrandBurberry
ProjectSummer 2026 Ad Campaign
Blonde woman wearing a patterned trench coat over trousers with hand near mouth against a plain white background

Burberry Summer 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeCreative Director
Filip Bryndza
Filip BryndzaModels
Sora Choi
Sora ChoiModels
Ella Dalton
Ella DaltonModels
Shuqi Lan
Shuqi LanModels
Ahmed Richards
Ahmed RichardsModels
Raika Sales
Raika SalesModels
Maya Wigram
Maya WigramModels
Sonny Ashcroft
Sonny AshcroftModels
United Kingdom
United KingdomLocation

Tags

woman in patterned coatpatterned coattrench coatwoman smilingblonde womanwoman in trousers

Description

This black-and-white studio portrait from the Burberry Summer 2026 ad campaign features a woman wearing a patterned trench coat and trousers while laughing with her hand raised to her face. Directed by Creative Director Daniel Lee, the image is shot against a clean white seamless backdrop with high-contrast monochrome lighting. The composition highlights textured outerwear and sharp tailoring.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign