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Model reclining on a floral patterned sofa in a dark interior setting for Burberry Fall 2025 campaign

Burberry Fall 2025 Ad Campaign 2025

Associated creatives

Tags

Description

Captured by photographer Sam Rock for Burberry's Fall 2025 ad campaign, this editorial portrait features a model reclining gracefully on a traditional floral upholstered sofa at Wolterton Hall. The scene is art-directed with classic interior details, including a dark sculptural bust and decorative vessels displayed on a ledge against a rich, dark blue wall. The composition employs intimate framing and soft interior lighting to highlight the intricate textures of the patterned seating and the subject's poised expression. Creative direction by Daniel Lee and art direction by Lane & Associates shape the sophisticated visual narrative of the campaign.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Ivory (50%)

Background

Living Room

Context

Advertising Campaign