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Brand
Burberry
ProjectA Good Sport
Lucy Punch in a white double-breasted jacket and dark trousers standing in an empty stadium for Burberry A Good Sport campaign

Burberry A Good Sport 2026

Associated creatives

Mario Sorrenti
Mario SorrentiPhotographer
Rosie Huntington-Whiteley
Rosie Huntington-WhiteleyModel
Daniel Lee
Daniel LeeCreative Director
Rosie Huntington-Whiteley
Rosie Huntington-WhiteleyTalent
Jodie Turner-Smith
Jodie Turner-SmithTalent
Lucy Punch
Lucy PunchTalent
Naomi Girma
Naomi GirmaTalent
Leah Williamson
Leah WilliamsonTalent

Tags

Lucy PunchLucy Punch in white jacketwhite double breasted jacketwhite jacketdouble breasted jacketblonde woman standingblonde woman

Description

Lucy Punch stands in an empty sports stadium for Burberry's A Good Sport campaign, photographed by Mario Sorrenti with creative direction by Daniel Lee. She wears a white double-breasted jacket with dark trousers, her blonde hair falling loosely around her shoulders in natural daylight. The composition places her centrally against rows of dark stadium seats, creating a striking contrast. The imagery reflects a polished editorial aesthetic with sharp focus and natural environmental lighting.