BrandBu Deli
ProjectBrand Identity
Bu Deli Brand Identity 2026
Associated creatives
Tags
Description
This commercial imagery for the Bu Deli brand identity captures a close-up perspective of a baker meticulously cutting dough into triangular shapes on a stainless steel prep table. The composition focuses on the hands holding a pastry wheel and guiding the cuts across dusted dough sheets, highlighting raw textures and flour residue. Low-key lighting casts subtle shadows across the metallic surface, enhancing the artisanal atmosphere of the kitchen workspace. The frame is part of the project art-directed by Stephanie Stamatis with photography by Annika Kafcaloudis and design by Studio Bland.
Style
Vertical, Commercial, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Fast Food
Background
Commercial Kitchen
Context
Advertising Campaign