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Close-up macro shot of red typography branding on a dark matte bicycle frame against a clean white background

Brand Identity 2016

Associated creatives

Description

This macro studio photograph captures a close-up detail of a dark matte bicycle frame featuring bold red typography that reads Vonhof Cycles. The lighting is clean and even, accentuating the smooth surface texture of the frame and the vibrant contrast of the red lettering. Franklyn created this graphic design detail for the Brand Identity project. The minimal composition focuses entirely on the branding elements against a neutral background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Macro

Industries

Cycling

Color

Scarlet (30%)

Charcoal (70%)

Background

White Seamless

Context

E-commerce / Product