
Argent Brand Identity 2020
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Description
The image captures the facade of an Argent store, presenting a clean and modern aesthetic. The building's exterior is painted in shades of white and cream, providing a bright backdrop for the store's advertisements and signage. The storefront features a symmetrical design with large windows and a central entrance. The advertisement in the left window showcases a woman wearing a peach colored suit. The brand's name, "ARGENT", is prominently displayed above the entrance, rendered in a clear, sans-serif typeface. The urban setting includes details like a sidewalk and the facades of neighboring buildings, all bathed in soft natural light, suggesting a daytime scene. The architectural details like the columns and moldings add a touch of sophistication to the overall composition.