unknown Brand Identity 2019

Description

This flat lay composition features multiple copies of a Boulder Guide Book arranged diagonally against a dark surface. The book covers are crafted from a tactile brown paper stock, featuring large, bold dark brown typography with directional arrows. The branding elements include the Patagonia logo in the upper corner of each cover, demonstrating a cohesive corporate identity design. The lighting is clean and even, highlighting the paper texture and matte finish of the printed materials. This project showcases meticulous graphic design work by The Office of Ordinary Things.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

Black Seamless

Context

Advertising Campaign, Website / Web