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BrandBoucheron
ProjectQuestion Mark Campaign
Boucheron Question Mark necklace featuring diamonds and graduated green gemstones set against an olive textured backdrop.

Boucheron Question Mark Campaign 2026

Associated creatives

Zoë Joubert
Zoë JoubertPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Cate Underwood
Cate UnderwoodModel

Tags

boucheron question mark necklaceboucheron necklacequestion mark necklacehigh jewelry necklacediamond collar necklacegreen gemstone necklaceemerald drop necklace

Description

High jewelry still life photograph captured by Zoë Joubert for the Boucheron Question Mark Campaign. The asymmetric question mark collar necklace features pavé-set diamonds that seamlessly transition into a cascading strand of graduated green gemstones terminating in a pear-cut drop. The piece rests upon a finely textured, brushed olive-green surface, with sharp directional lighting casting radiant caustics and highlights across the metal and faceted stones.

Style

Vertical, Commercial, Clean, Polished

Techniques

Hard Light

Industries

Jewellery

Color

Emerald (40%)
Silver (metallic) (60%)

Background

Textured Backdrop, Bar

Context

Advertising Campaign