
Boucheron Question Mark Campaign 2026
About
High jewelry still life photograph captured by Zoë Joubert for the Boucheron Question Mark Campaign. The asymmetric question mark collar necklace features pavé-set diamonds that seamlessly transition into a cascading strand of graduated green gemstones terminating in a pear-cut drop. The piece rests upon a finely textured, brushed olive-green surface, with sharp directional lighting casting radiant caustics and highlights across the metal and faceted stones.
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Textured Backdrop
Bar
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Advertising Campaign