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Boucheron Question Mark necklace featuring diamonds and graduated green gemstones set against an olive textured backdrop.

Boucheron Question Mark Campaign 2026

About

High jewelry still life photograph captured by Zoë Joubert for the Boucheron Question Mark Campaign. The asymmetric question mark collar necklace features pavé-set diamonds that seamlessly transition into a cascading strand of graduated green gemstones terminating in a pear-cut drop. The piece rests upon a finely textured, brushed olive-green surface, with sharp directional lighting casting radiant caustics and highlights across the metal and faceted stones.

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Textured Backdrop
Bar

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Advertising Campaign