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BrandBoucheron
ProjectQuestion Mark Campaign
Close-up macro of a teardrop-shaped Boucheron high jewellery pendant set with a translucent cabochon gem and diamond pavé.

Boucheron Question Mark Campaign 2026

Associated creatives

Zoë Joubert
Zoë JoubertPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Cate Underwood
Cate UnderwoodModel

Tags

high jewellery pendantjewellery pendantdiamond pendantboucheron pendantcabochon pendantpendant

Description

A detailed macro photograph capturing a luxury high jewellery pendant from the Boucheron Question Mark Campaign, photographed by Zoë Joubert. The piece features a smooth, drop-shaped translucent cabochon stone encasing deep green tones, framed by a polished white gold or platinum band encrusted with pavé-set diamonds. A bezel-set round diamond accents the top link, suspended gracefully against a muted olive-green textured background.

Style

Vertical, Commercial, Clean, Glossy

Techniques

Macro, Soft Light

Industries

Jewellery

Color

Silver (metallic) (30%)
Olive (50%)
Beige (20%)

Background

Bar, Concrete Texture

Context

Advertising Campaign