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  • ·Boucheron Question Mark Campaign with Cate Underwood
BrandBoucheron
ProjectQuestion Mark Campaign
Model Cate Underwood wearing a Boucheron diamond question mark necklace and black satin top against a dark background.

Boucheron Question Mark Campaign 2026

Associated creatives

Zoë Joubert
Zoë JoubertPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Cate Underwood
Cate UnderwoodModel

Tags

cate underwoodboucheron necklacediamond necklacequestion mark necklaceblack satin topsatin tank topblack tophigh jewelry

Description

Model Cate Underwood appears in the Question Mark Campaign for Boucheron, photographed by Zoë Joubert with fashion styling by Anita Szymczak. She wears an asymmetrical high jewelry diamond drop necklace paired with a scoop-neck black satin top. Dramatic low-key lighting casts sharp highlights across her shoulder, collarbone, and the lustrous fabric against an underexposed dark backdrop.

Style

Vertical, Commercial, Moody, Glossy

Techniques

Low-key / chiaroscuro

Industries

Jewellery

Color

Jet Black (60%)
Chocolate (30%)

Background

Black Seamless

Context

Advertising Campaign