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BrandBottura
ProjectBrand Identity
Bottura brand identity packaging collection including yellow pizza box, notebooks, cup, coasters, and patterned food boxes

Bottura Brand Identity 2015

Associated creatives

Foreign Policy
Foreign PolicyGraphic Design

Tags

bottura brand identitybottura packaging designbrand identitypackaging designyellow pizza boxpizza boxbranded notebooksnotebooksfood packagingtakeaway containers

Description

A flat lay studio shot showcasing the brand identity and packaging design collection for Bottura. The arrangement features an array of colourful collateral including a bright yellow pizza box with bold green typography, orange and yellow notebooks labelled Drink and Eat, small takeaway boxes, a red disposable cup, patterned coasters, and custom printed bags arranged on a neutral grey seamless background. The design system incorporates vibrant primary colours, geometric patterns, and clean typography created by Foreign Policy. The lighting is bright and even, highlighting the textured paper surfaces and matte finishes of the various printed items.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Screen print / silkscreen

Industries

Restaurants

Color

Golden Yellow (40%)
Burnt Orange (30%)
Pure White (30%)

Background

Grey Seamless

Context

Advertising Campaign, Website / Web