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BrandBottega Veneta
Project'Summer Solstice' 2024 Ad Campaign
Black man holding a large black and white leather tote bag in front of a rustic stone wall for Bottega Veneta

Bottega Veneta 'Summer Solstice' 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director

Tags

black man holding tote bagblack manman holding tote bagblack and white leather tote bagleather tote bagtote bagblack ribbed polo shirtribbed polo shirt

Description

This commercial campaign image for Bottega Veneta's Summer Solstice project features a Black male model in profile, wearing a dark ribbed polo shirt. He carries a large, structured black and white leather tote bag with contrasting trim and distinctive knotted hardware detail. The background consists of a textured, dry-stacked stone wall under natural daylight. The composition highlights the craftsmanship of the accessories, art-directed with clean minimalism and neutral tones.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

Stone Texture

Context

Advertising Campaign