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Levi's Beyoncé - Chapter 2: “Pool Hall” 2025

About

Beyonce stars in the Levi's campaign Chapter 2 titled Pool Hall, directed with a cinematic aesthetic in a vintage bar setting. The video features rich warm lighting, wood-paneled walls, and pool tables where Beyonce wears heavily embellished denim apparel. Supported by TBWA Chiat Day LA, PRETTYBIRD US, Cabin Edit, Method Studios Los Angeles, and Barking Owl, the piece blends brand narrative with stylized visual storytelling.

Brand

Levi's

Project

Levi's Beyoncé - Chapter 2: “Pool Hall” 2025

Keywords

beyoncebeyonce in levi jeansbeyonce denim jacketwoman in denimembellished denim jacketdenim jeans

Credits

TBWA Chiat Day LA
Agency / Creative
PRETTYBIRD US
Production
Cabin Edit
Method Studios Los Angeles
Post Production / VFX

Styles

HorizontalCinematicMoodyWarm

Techniques

Analogue / filmLow-key / chiaroscuro

Industries

High Street Fashion

Background

Bar

Context

TVC / TV Commercial
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