Brand
ProjectGeneration Bershka

Dominik Datko,
Associated creatives
Tags
Description
This fashion editorial image for Bershka features model Dominik Datko photographed by William Arcand as part of the Generation Bershka project. The subject stands in a full-length pose against a solid warm orange backdrop. He wears a light-colored zip-up utility vest featuring dual chest pockets, dark cargo pants, and chunky sneakers with thick laces. A black crossbody bag hangs diagonally across his torso. The studio lighting provides soft, even illumination with subtle shadow definition, emphasizing the clean lines and contemporary streetwear styling.
Style
Editorial, Vertical, Warm, Polished
Industries
High Street Fashion
Color
Cream (30%)
Off-Black (50%)
Jet Black (20%)
Background
Solid Colour
Context
Advertising Campaign
