Bath & Body Works Bath & Body Works TikTok Live Shopping Experience 2025

About

This video project for Bath & Body Works titled Bath & Body Works TikTok Live Shopping Experience showcases digital marketing and e-commerce campaigns. The footage displays multiple smartphones featuring live shopping streams, website interfaces, and short-form video content against a blue gingham background. Hands interact with mobile screens, showcasing fragrance bottles, body care products, and festive promotions. Produced by Razorfish, the video highlights strategies to drive online fragrance sales during key retail shopping periods.