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  • ·Batera Brand Identity by Campbell Hay and Wai Ming Ng
BrandBatera
ProjectBrand Identity
Branded restaurant identity materials including kraft paper bags, menus, takeout boxes, and custom tape arranged on a grey surface.

Batera Brand Identity 2020

Associated creatives

Campbell Hay
Campbell HayGraphic Design
Wai Ming Ng
Wai Ming NgPhotography

Tags

batera brand identitybrand identityrestaurant brandingbranding collateralcustom packagingkraft paper bagpaper bagrestaurant menumenutakeout boxpackaging tape

Description

This flatlay presentation showcases the brand identity for Batera, featuring a cohesive suite of restaurant collateral designed by Campbell Hay and photographed by Wai Ming Ng. The arrangement includes brown kraft paper bags, takeout boxes, printed menus on clipboards, recipe cards, patterned wrapping sheets, and branded adhesive tape. Deep blue typography and minimalist graphic line art contrast against the natural earth tones of the paper stocks. The items are neatly organized on a neutral grey background, highlighting the clean, modern aesthetic of the hospitality branding project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Industries

Restaurants

Color

Camel (50%)
Cobalt (30%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign