Banana Republic New Mexico Spring Campaign 2026 2026

Description

This black and white campaign image for Banana Republic's New Mexico Spring 2026 collection features a male model seated on the hood of a vintage sports car parked alongside an expansive desert road. Photographed by Sonia Szóstak with creative direction by Michael Scanlon and Ryan Spacey, the scene captures an atmospheric outdoor moment with natural lighting and soft contrast. The model wears a textured cardigan, shorts, and loafers, gazing upward into an overcast sky over distant rolling hills. Set design by Julia Wagner and production by Roberto Sosa complete the authentic travel-inspired narrative.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Road

Context

Advertising Campaign