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  • ·Balmain Holiday 2025 campaign fashion image by John Yuyi
Brand
Balmain
ProjectHoliday 2025 Ad Campaign
Low-angle fashion shot framing legs in tall black boots in the foreground, with a model wearing a fuzzy brown coat and holding a red handbag in the distance.

Balmain Holiday 2025 Ad Campaign 2025

Associated creatives

Ezra Petronio and Lana Petrusevych
Ezra Petronio and Lana PetrusevychCreative Directors
John Yuyi
John YuyiPhotographer

Tags

woman in fuzzy brown coatfuzzy brown coatbrown coatcoattall black bootsblack bootsbootsred handbaghandbag

Description

This fashion image for the Balmain Holiday 2025 ad campaign was photographed by John Yuyi with creative direction by Ezra Petronio and Lana Petrusevych. The composition features an unusual low-angle perspective, framing a model in the background through the foreground legs of another figure wearing tall black boots and dark clothing. The background model wears a textured brown fuzzy coat and holds a bright red handbag while standing in a hallway setting. The lighting is clean and balanced, highlighting the glossy textures of the footwear and apparel.