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ProjectWinter 2025 Ad Campaign
Asian woman in a pink dress holding an orange handbag, seated on an orange sofa beside a white orchid plant.

Winter 2025 Ad Campaign 2025

Associated creatives

Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Isabelle Huppert
Isabelle HuppertModels
Claudia Schiffer
Claudia SchifferModels
Patrick Schwarzenegger
Patrick SchwarzeneggerModels
Arthur Chen
Arthur ChenModels
Liu Wen
Liu WenModels
Adut
AdutModels
and Roxane
and RoxaneModels
Marie Chaix
Marie ChaixStylist
Jake Gallagher
Jake GallagherHair
Sam Visser
Sam VisserMakeup
Biarritz
BiarritzLocation
France
FranceLocation

Tags

asian woman seated on sofaasian womanwoman seatedpink dressorange handbagleather handbagorange sofawhite orchid

Description

Captured by photographer Juergen Teller for the Balenciaga Winter 2025 ad campaign, this portrait features model Liu Wen seated on a textured orange sofa. She wears a vibrant pink dress and holds a structured orange leather handbag with a padlock detail. An elegant white orchid plant in a white pot rests on a dark round side table next to the sofa. The composition is lit with soft natural light, highlighting the rich textures and bold color contrast between the pink attire and orange seating.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Hot Pink (50%)
Rust (50%)

Background

Living Room

Context

Advertising Campaign