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Project'A New York Minute' Fall 2026 Ad Campaign
Sarah Pidgeon in a magenta wool blazer opening a large black leather tote bag at a tailor shop counter.

'A New York Minute' Fall 2026 Ad Campaign 2026

Associated creatives

Pierpaolo Piccioli
Pierpaolo PiccioliBalenciaga Creative Director
Celine Song
Celine SongDirector
Sarah Pidgeon
Sarah PidgeonModels
Manhattan
ManhattanLocation
New York City
New York CityLocation

Tags

sarah pidgeonmagenta wool blazermagenta blazerpurple oversized blazeroversized blazerblack leather tote bagblack leather bagblack tote bagleather tote bagbalenciaga tote bag

Description

Sarah Pidgeon stands at a store counter in a vibrant magenta wool oversized blazer layered over a black bandeau top. She rests her hands inside a large structured black leather tote bag featuring subtle metallic hardware. The indoor setting features large street-facing windows with reversed shop lettering, fluorescent interior lighting, and a green countertop with retail accessories. Directed by Celine Song for Balenciaga's 'A New York Minute' Fall 2026 advertising campaign under creative direction by Pierpaolo Piccioli.

Style

Vertical, Commercial, Polished

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Magenta (50%)
Jet Black (50%)

Background

Retail Store

Context

Advertising Campaign