Brand

Balenciaga 'A New York Minute' Fall 2026 Ad Campaign 2026
Associated creatives
Tags
Description
An advertising campaign image for Balenciaga's 'A New York Minute' Fall 2026 project, directed by Celine Song and led by Balenciaga Creative Director Pierpaolo Piccioli. Sarah Pidgeon stands in profile behind a green-topped wooden service counter wearing an oversized, structured purple wool coat. She rests her hand inside a large black leather tote bag with gold-tone hardware. The scene incorporates visible film production gear, including an overhead boom microphone and camera setup, within a dry-cleaning or tailoring workshop environment.
Style
Vertical, Commercial
Industries
Luxury Fashion Houses
Color
Violet (60%)
Jet Black (30%)
Background
Set-dressed
Context
Advertising Campaign