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Sarah Pidgeon wearing a bold purple coat beside a large black leather handbag on a shop counter with filming equipment.

Balenciaga 'A New York Minute' Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

An advertising campaign image for Balenciaga's 'A New York Minute' Fall 2026 project, directed by Celine Song and led by Balenciaga Creative Director Pierpaolo Piccioli. Sarah Pidgeon stands in profile behind a green-topped wooden service counter wearing an oversized, structured purple wool coat. She rests her hand inside a large black leather tote bag with gold-tone hardware. The scene incorporates visible film production gear, including an overhead boom microphone and camera setup, within a dry-cleaning or tailoring workshop environment.

Style

Vertical, Commercial

Industries

Luxury Fashion Houses

Color

Violet (60%)
Jet Black (30%)

Background

Set-dressed

Context

Advertising Campaign