B-LA CONNECT Brand Identity 2019

Description

This image presents a clean, vertically-oriented typographic poster mounted flat against a plain white wall, created for the brand identity project B-LA Connect. The poster features a structured layout utilising bold black sans-serif typography on a white background, punctuated by a prominent horizontal purple colour block that divides the sections. Text elements detail exchange events between Berlin and Los Angeles, listing dates, venues, and partner names in varying font weights and sizes. The composition is straight-on and balanced, capturing crisp graphic design work with sharp letterforms and clean geometric alignment. Natural ambient lighting softly illuminates the scene without harsh shadows, highlighting the matte paper texture and print quality.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography

Color

Background

White Seamless

Context

Advertising Campaign