Axe Body Spray - Basket 2025

About

This commercial video for Axe titled Body Spray - Basket was created by agency LOLA MullenLowe and production company Czar BE. The scene is set on an outdoor public basketball court with a multi-story residential building in the background. A group of players are captured during a game, featuring a basketball player in a red jersey with the number 22 executing a slam dunk while another player stands closely behind him. Later shots showcase product placement of the Axe lower body spray cans on a locker room bench. The video utilises natural daylight and features dynamic pacing typical of advertising campaigns.