AWO Brand Identity 2020

Description

This graphic design project for brand AWO features three vertical panels displaying minimalist typography against a clean white background. The experimental text layout arranges serif letterforms in directional orientations, combining poetic phrasing with structured negative space. The presentation highlights clean lines and typographic form as part of a comprehensive brand identity system by Accept & Proceed. The lighting is bright and even, accentuating the stark contrast between the black characters and the white ground.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

White Seamless

Context

Advertising Campaign