Logo
Brand
AT&T
ProjectBaby's First Dunk

AT&T Baby's First Dunk 2026

Associated creatives

Dieste
DiesteAgency / Creative
BBDO New York
BBDO New YorkAgency / Creative
RAPP
RAPPAgency / Creative
Critical Mass US
Critical Mass USAgency / Creative
Hearts & Science
Hearts & ScienceMedia
Optimum Sports
Optimum SportsMedia
SMUGGLER
SMUGGLERProduction
Arts & Sciences
Arts & SciencesProduction
Cabin Edit
Cabin EditPost Production / VFX
JAMM
JAMMPost Production / VFX
LVLY
LVLYPost Production / VFX
Lime Studios
Lime StudiosMusic / Sound
Royal Muster - Color
Royal Muster - ColorPost Production / VFX
Zuma Seven
Zuma SevenProduction
Wasserman
WassermanAgency / Creative

Tags

toddler playing basketballtoddler playing basketball indoorstoddlerbasketballman holding tabletmantablet

Description

This AT&T commercial titled Baby's First Dunk features a bright living room interior where a young toddler plays basketball with a small hoop. A man is seated on a white sofa holding a tablet to share the moment on a video call, while a service technician stands nearby. The scene is shot in a contemporary residential setting with natural daylight pouring through large windows, capturing a heartwarming family moment.