BrandASHYA
ProjectBrand Identity

ASHYA Brand Identity 2022
Associated creatives
Tags
Description
This black and white fashion image for the ASHYA brand identity project features a Black woman seen from behind and the side, wearing a dark textured sleeveless top. A structured dark leather backpack with an embossed logo and a circular handle design is worn on her back. The composition is tight and graphic, highlighting the grain of the film photography and the clean, minimal grey studio background. Lighting is soft and directional, accentuating the textures of the leather and knitwear.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
Bags & Accessories
Color
Jet Black (60%)
Charcoal (40%)
Background
Grey Seamless
Context
Advertising Campaign