ASHYA: Brand Identity

Oct 2022

The ASHYA brand identity project establishes a refined visual language for the fashion accessories label, balancing structured minimalism with editorial texture. Designed by Combo, the identity leverages bold serif typography and high-contrast geometric motifs to create a cohesive aesthetic that spans both print and digital applications. Photography by Ibrahem Hasan anchors the brand's commercial output, employing an analogue film technique to capture leather accessories against moody, low-key lighting. These portrait and product assets highlight the tactile quality of the collection, from embossed monogram patterns to precise circular hardware, framing the brand within a clean and atmospheric visual landscape.

Vertical, Commercial

Advertising Campaign