ASHYA

Oct 2022

ASHYA presents a refined brand identity that leans into a minimalist aesthetic for the fashion and accessories sector. The project establishes a cohesive visual language through a mix of clean, geometric typography and high-contrast graphic patterns, utilizing a restrained palette of monochrome, cream, and deep black. Photography by Ibrahem Hasan complements the identity’s precision, employing an analogue film technique to capture textured leather goods and fashion portraits. With graphic design led by Combo, the work balances commercial utility with an editorial sensibility, focusing on the rhythmic symmetry of the brand’s monogram and the structural details of its core product offerings.

Vertical, Commercial

Bags & Accessories

Advertising Campaign