Arthur Valverde, Director, New York

Description

This macro commercial photograph features two luxury lipsticks positioned diagonally against a dark background. A clear, glossy droplet or stream of liquid pours directly over the top lipstick, partially refracting the object beneath it. The metallic gold casings gleam under precise studio lighting, highlighting the smooth textures of the pigment. The composition uses a tight framing to emphasize the fluid movement and the rich colors of the cosmetic products. Directed by Arthur Valverde.

Style

Horizontal, Commercial, Glossy, Polished

Techniques

Macro, Low-key / chiaroscuro

Industries

Cosmetics

Color

Background

Black Seamless

Context

Advertising Campaign