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ProjectShoes 2024 Ad Campaign
Black and white split composition featuring a shoe sole close-up on the left and a seated model wearing heels on the right.

Shoes 2024 Ad Campaign 2024

Associated creatives

Giorgia Gabriele
Giorgia GabrieleArmarium Creative Director
Martin Laforêt
Martin LaforêtArtist

Tags

black shoe soleshoe soleblack heeled shoesheeled shoeswoman wearing heelswoman sittingblack strapless top

Description

This black and white diptych for the Armarium Shoes 2024 ad campaign pairs a vertical close-up of a shoe sole with a seated model wearing black heeled shoes. The left panel highlights the light-colored sole with visible branding against a textured background, punctuated by circular graphic elements. The right panel shows a seated model wearing a dark strapless top and black slingback heels, posed against a minimal textured wall. The composition is clean and minimalist, rendered in high-contrast monochrome with sharp architectural lines.

Style

Editorial, Horizontal, Commercial, Monochrome, Clean

Industries

Footwear

Color

Jet Black (50%)
Off-White (50%)

Background

Concrete Texture

Context

Advertising Campaign