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Brand
Armarium
ProjectShoes 2024 Ad Campaign
Close-up of cream and black leather flats with bow detail alongside a monochrome body crop for Armarium shoes 2024 ad campaign

Armarium Shoes 2024 Ad Campaign 2024

Associated creatives

Giorgia Gabriele
Giorgia GabrieleArmarium Creative Director
Martin Laforêt
Martin LaforêtArtist

Tags

cream and black leather flatsleather flatsflat shoescream shoesblack shoesshoes with bow detailfootwear ad campaign

Description

This image from the Armarium shoes 2024 ad campaign features a split composition with a monochrome crop of a body on the left and a detailed product shot of footwear on the right. The right side highlights cream and black leather flat shoes with delicate front bow details and dark contrasting trim worn by a subject standing on a patterned surface. The left side displays an artistic black and white crop of limbs, anchored by the brand name armarium printed cleanly at the bottom. The creative direction by Giorgia Gabriele and photography by Martin Laforet bring a refined, minimalist aesthetic to this commercial footwear project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Analogue / film

Industries

Footwear

Color

Pure White (50%)
Jet Black (50%)

Background

Textured Backdrop

Context

Advertising Campaign