BrandARKETYPE
ProjectBrand Identity
ARKETYPE Brand Identity 2026
Associated creatives
Tags
Description
This brand identity project for ARKETYPE by Studio&Jones features prominent bold black typography centered against a clean off-white background. Large, heavy sans-serif capital lettering dominates the upper portion of the composition with the copy Redefining The Standard Template, Built For Everyday Brands And Modern Creatives. A smaller boxed logo lockup appears beneath the main heading alongside secondary smaller descriptive text. The minimalist layout emphasizes high-contrast text design and clean negative space.
Style
Artistic, Vertical, Clean, Minimalist
Techniques
Typography
Color
Jet Black (50%)
Cream (50%)
Background
White Seamless
Context
Advertising Campaign