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Model Nara Aziza Smith in a white sweatshirt resting her legs on an office desk in front of a vintage computer for Aritzia

Aritzia Sweatfleece 2024 Ad Campaign 2024

Associated creatives

Tags

Description

Model Nara Aziza Smith is seated at a pale grey office desk in a retro-styled office setting featuring a pink carpet and minimalist white panel walls. She wears a white crewneck sweatshirt, white shorts, black eyeglasses, and white heels with black toe caps, with her legs propped up on the desk. A vintage desktop computer with a glowing green monitor displaying text sits on the desk alongside a Rolodex and a desk lamp. The lighting is clean and bright, casting soft shadows and highlighting the smooth textures of the furniture and clothing. This commercial campaign image for Aritzia was styled with a nostalgic aesthetic.

Style

Horizontal, Commercial, Retro

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Medium Grey (30%)
Jet Black (20%)

Background

Office

Context

Advertising Campaign