BrandAritzia
ProjectSweatfleece 2024 Ad Campaign

Aritzia Sweatfleece 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Model Nara Aziza Smith is seated at a pale grey office desk in a retro-styled office setting featuring a pink carpet and minimalist white panel walls. She wears a white crewneck sweatshirt, white shorts, black eyeglasses, and white heels with black toe caps, with her legs propped up on the desk. A vintage desktop computer with a glowing green monitor displaying text sits on the desk alongside a Rolodex and a desk lamp. The lighting is clean and bright, casting soft shadows and highlighting the smooth textures of the furniture and clothing. This commercial campaign image for Aritzia was styled with a nostalgic aesthetic.
Style
Horizontal, Commercial, Retro
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Medium Grey (30%)
Jet Black (20%)
Background
Office
Context
Advertising Campaign