BrandAritzia
ProjectSweatfleece 2024 Ad Campaign

Aritzia Sweatfleece 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Model Nara Aziza Smith poses in a monochromatic grey sweatfleece matching set featuring a quarter-zip top and wide-leg trousers for the Aritzia Sweatfleece 2024 Ad Campaign. She stands within a minimalist white interior featuring illuminated display niches and color swatches on the wall. In the foreground on the left, a vintage computer terminal with a green glowing screen sits on a clean white desk alongside a rotary card index. The lighting is soft and even, highlighting the textured fleece fabric and the retro-futuristic aesthetic of the set.
Style
Horizontal, Commercial, Clean, Minimalist, Retro
Techniques
3D render / CGI
Industries
High Street Fashion
Color
Medium Grey (70%)
Pure White (30%)
Background
Set-dressed
Context
Advertising Campaign