BrandAritzia
ProjectSweatfleece 2024 Ad Campaign

Aritzia Sweatfleece 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This commercial image from Aritzia's Sweatfleece 2024 ad campaign features model Nara Aziza Smith standing in a clean, clinical laboratory-style environment. She wears a light grey oversized zip-up sweatshirt and matching wide-leg trousers, styled with dark vintage-inspired hair. In the foreground, a retro white computer terminal with a glowing green screen sits on a desk alongside a Rolodex. The white walls feature recessed glass display niches showcasing neatly folded garments. The lighting is bright and even, creating a sterile, high-concept aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Light Grey (70%)
Medium Grey (30%)
Background
Showroom
Context
Advertising Campaign