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  • ·Aritzia Sweatfleece 2024 ad campaign with Nara Aziza Smith
Model Nara Aziza Smith in a grey sweatshirt and matching pants standing in a minimalist laboratory setting for Aritzia.

Aritzia Sweatfleece 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This commercial image from Aritzia's Sweatfleece 2024 ad campaign features model Nara Aziza Smith standing in a clean, clinical laboratory-style environment. She wears a light grey oversized zip-up sweatshirt and matching wide-leg trousers, styled with dark vintage-inspired hair. In the foreground, a retro white computer terminal with a glowing green screen sits on a desk alongside a Rolodex. The white walls feature recessed glass display niches showcasing neatly folded garments. The lighting is bright and even, creating a sterile, high-concept aesthetic.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Light Grey (70%)
Medium Grey (30%)

Background

Showroom

Context

Advertising Campaign