Brand
ProjectVeliance Spring 25
Tiago Goya,
Associated creatives
Tags
Description
This image features a low-angle shot of snow-covered concrete outdoor stairs leading upward between textured walls. Patches of fresh snow rest on the rusted metal edges of each step. At the top of the staircase, a reddish-orange rectangular panel sits below a horizontal railing. Overhead, a dusk sky displays soft pink and blue clouds with utility lines cutting diagonally across the upper frame. Photography by Jack Bool, hair styling by Tiago Goya, as part of the Veliance Spring 25 project for Arcteryx.
Style
Documentary, Vertical, Warm, Grainy
Techniques
Natural light
Industries
Outdoor & Performance Apparel
Context
Advertising Campaign