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Brand
Apple
ProjectApple Watch Series 12 Between Beats

Apple Apple Watch Series 12 Between Beats 2026

Associated creatives

MJZ
MJZProduction
CARTEL
CARTEL
Parliament
ParliamentPost Production / VFX
Concret Form
Concret FormMusic / Sound

Tags

apple watchsmartwatchapple watch series 12heart rate monitorsmartwatch screenoptical heart sensor

Description

A dynamic commercial for the Apple Watch Series 12 titled Between Beats showcases the device's optical heart sensor and real-time biometric tracking. Extreme close-ups highlight the glowing green sensor and detailed heart rate UI alongside scenes of individuals running on a track, swimming in a pool, and working at a desk. Production was led by MJZ with post-production and visual effects by Parliament and CARTEL, accompanied by sound design from Concret Form.