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Brand
Apple
ProjectJP Apple Watch Message from the Heart 30s

Apple JP Apple Watch Message from the Heart 30s 2025

Associated creatives

Y’s
Y’sProduction
BLACK CAT WHITE CAT MUSIC
BLACK CAT WHITE CAT MUSICMusic / Sound
REDHILL
REDHILL
TBWA\Media Arts Lab – Japan & Korea
TBWA\Media Arts Lab – Japan & KoreaAgency / Creative
OMD Hakuhodo
OMD HakuhodoMedia
ASTERISM
ASTERISMMusic / Sound

Tags

man wearing smart watchsmart watchmancyclistapple watch

Description

This 30-second commercial for Apple titled Message from the Heart tells the true story of Masahiro Suzuki, a 51-year-old cyclist who received irregular heart rhythm notifications on his Apple Watch. The video follows his journey from riding his bicycle outdoors and checking his heart rate on his smartwatch to visiting the hospital for medical evaluation. Scenes feature documentary-style cinematography with authentic lighting and intimate framing, capturing both his active lifestyle and the crucial health alerts that led him to seek medical attention.