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A diverse group of ten models in athletic wear standing in a line against a warm neutral background with running track markings on the floor.

Andrew Jacobs, New York

Associated creatives

Andrew Jacobs
Andrew Jacobs

Tags

diverse group of runnersgroup of runnersrunnersgroup of diverse modelsdiverse modelsmodels in athletic wearathletic wear

Description

This commercial campaign image by photographer Andrew Jacobs features a diverse line-up of ten models and athletes standing in a row against a warm, monochrome background resembling an indoor track surface. The subjects wear varied athletic apparel, including sweatshirts, tank tops, track pants, and sneakers, with numbered vertical line markers behind them. The lighting is soft and even, highlighting the retro-styled sportswear and eclectic mix of expressions and poses. Prominent typography at the bottom reads New Balance and Runners aren't normal, establishing the campaign branding.

Style

Horizontal, Commercial, Desaturated, Warm

Industries

Sportswear

Color

Charcoal (40%)
Beige (30%)
Navy (30%)

Background

Solid Colour

Context

Advertising Campaign