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  • ·Amiri California Denim 2023 Campaign Beach Editorial
BrandAmiri
Project'California Denim' 2023 Ad Campaign
Model wearing an oversized striped shirt and baggy denim cargo pants walking along the ocean shore in shallow water.

Amiri 'California Denim' 2023 Ad Campaign 2023

Associated creatives

Mike Amiri
Mike AmiriAmiri Creative Director

Tags

denim cargo pantswide leg denim pantscargo jeansbaggy jeansstriped button down shirtoversized blue shirtstriped shirtmodel walking in watermodel walking on beach

Description

A model walks through shallow ocean surf wearing an oversized light blue striped button-down shirt and wide-leg denim cargo pants with multiple utility pockets. Photographed under natural coastal daylight, the shot captures movement as the tide washes over the shoreline. Creative direction for the Amiri campaign is led by Mike Amiri.

Style

Vertical, Commercial, Cool

Techniques

Natural light

Industries

Designer Fashion

Color

Denim (50%)
Powder Blue (40%)

Background

Sandy Beach

Context

Advertising Campaign