Amiri 'California Denim' 2023 Ad Campaign 2023

Description

This image is part of the 'California Denim' 2023 ad campaign by Amiri, creative directed by Mike Amiri. A young man with long dark hair is seated on a light wood armchair positioned directly on a sandy beach next to the ocean. He wears an unbuttoned light blue striped shirt revealing his chest, light wash denim jeans, and patterned platform sneakers with visible branding. The natural outdoor lighting casts soft daylight across the scene, highlighting the textures of the sand, wood grain, and denim. The composition captures a relaxed lifestyle moment against a coastal backdrop.

Style

Lifestyle, Horizontal, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign